PepsiCo Internship | 2024

PepsiCo Workplace Branding Initiatives

Designing immersive brand experiences to elevate employee satisfaction and engagement at PepsiCo Centers globally

About

During my summer internship at PepsiCo in 2023, I partnered across several types of design projects & executing comprehensive brand & graphic design solutions across the PepsiCo Global Food and Global Beverage Portfolios.

I led the design of innovative workplace branding solutions aimed at transforming distribution centers and office spaces into motivating and engaging environments. By conducting market research and collaborating with cross-functional teams, I developed scalable design concepts that enhanced workplace aesthetics and morale. These designs were tailored to improve employee engagement across multiple regions, aligning with PepsiCo’s global branding strategy.

Role

Ideation, Research, Design Execution, Cross-functional Collaboration, Global Brand Strategy Alignment

Tools

70,000+ square feet

Space utilized for branding across sites I worked on during my internship

2000+ employees

Impacted by the workplace branding I designed for PepsiCo sites

300+ Pepsi products

Number of products incorporated into designs during my internshiph
Jump to Project

What was my role during this internship?

I needed to collaborate, ideate & articulate my creative thinking to advocate for design in a physical space, with cross-functional teams globally

The five types of branding styles—Full Height Branding, Band of Branding, Decal, Accent Wall, and Matrix Frame(s)—are designed to enhance physical spaces like offices, distribution centers, and supply chains, each providing a distinct way to integrate brand identity.

What did I work on at PepsiCo during my internship?

I worked on designing workplace branding deliverables across 4 key projects in Canada, India, and the United States of America

Each of these projects across various PepsiCo centers, including an

  • Office branding in Gurgaon (India),
  • Supply chain facility in Thunder Bay (Canada),
  • PepsiCo Distribution center in Columbia (USA), and
  • Frito-Lay distribution center in Wayne (USA),

are tailored to enhance employee engagement and brand presence.
Let’s look at each of them in detail:

Site Images & Floor Plan

The client had a brief idea about which sections they wanted branded, so we worked with them to find the perfect brands for each space!

Branding Ideation

Below is the process followed prior to the approval and installation of the branding artifacts:

  • Step 1: Identify the target wall for branding.
  • Step 2: Ideate and design the artifact tailored for the chosen space.
  • Step 3: Refine the design based on client feedback.
  • Step 4: Present the final visuals for approval and installation.
Client Approval & Installation
How I address challenges during the internship?

I tackled challenges during my internship through creative problem-solving, organization, and proactive communication

Proactive strategies and creative solutions helped me navigate hurdles and ensure project success & collaboration during my internship.
  • Initial difficulty navigating the PepsiCo image repository
  • Time management while juggling multiple projects
  • Finding the right graphics in high resolution for each site
  • Connecting with other interns in the program, as the sole design intern
  • Created filters and collections within the repository
  • Created a priority tracker and set deadlines for each project
  • Manipulated images to meet project requirements & client needs
  • Initiated 1-on-1 networking calls with every intern
What were me key takeaways from this internship?

This internship provided me with opportunities to grow as a designer, explore new fields, and see my work come to life in the real-world!

  • Strengthened networking and collaboration skills.
  • Gained expertise in PepsiCo Branding Guidelines.
  • Developed an understanding of design in physical spaces.
  • Explored a new design field, expanding my career trajectory.
  • Experienced site visits to Purchase HQ, supply chain locations, warehouses, and distribution centers.
  • Witnessed the transformation of my designs into real-world installations.
Jump to Project
Site Images & Floor Plan

The client had a brief idea about which sections they wanted branded, so we worked with them to find the perfect brands for each space!

Branding Ideation

Below is the process followed prior to the approval and installation of the branding artifacts:

  • Step 1: Identify the target wall for branding.
  • Step 2: Ideate and design the artifact tailored for the chosen space.
  • Step 3: Refine the design based on client feedback.
  • Step 4: Present the final visuals for approval and installation.
Client Approval & Installation

The project has been approved✅ and the installation is currently in the delivery phase. Installation images will be available soon.

Jump to Project
Site Images & Floor Plan
The client had a brief idea about which sections they wanted branded, so we worked with them to find the perfect brands for each space!
Branding Ideation

Below is the process followed prior to the approval and installation of the branding artifacts:

  • Step 1: Identify the target wall for branding.
  • Step 2: Ideate and design the artifact tailored for the chosen space.
  • Step 3: Refine the design based on client feedback.
  • Step 4: Present the final visuals for approval and installation.
Client Approval & Installation

The project has been approved✅ and the installation is currently in the delivery phase. Installation images will be available soon.

Jump to Project
Site Images & Floor Plan
The client had a brief idea about which sections they wanted branded, so we worked with them to find the perfect brands for each space!
Branding Ideation

Below is the process followed prior to the approval and installation of the branding artifacts:

  • Step 1: Identify the target wall for branding.
  • Step 2: Ideate and design the artifact tailored for the chosen space.
  • Step 3: Refine the design based on client feedback.
  • Step 4: Present the final visuals for approval and installation.
Client Approval & Installation

The project has been approved✅ and the installation is currently in the delivery phase. Installation images will be available soon.

Jump to Project

Ruchica quickly became a valuable part of the team, contributing to branding for our office spaces globally and creating useful design templates. She is great at connecting with people and always asked insightful questions that enhanced our projects. Her creativity and strong presentation skills really stood out and made a positive impact on our work environment!

~ Manager, PepsiCo

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